Blake Brown Beauty at Target Launch Event
Launch event of Blake Brown Beauty, Blake Lively’s new line of haircare products in collaboration with Target. Blake sat down with Amanda Nusz, Target's SVP of Merchandising, Essentials and Beauty in New York City to share the story behind Blake Brown and her personal haircare regimen. Media and influencers were invited to be some of the first to explore the product line, hear and meet Blake , and try the products with dry styling appointments.
Timberland Future73 50th Anniversary
For Timberland's 50th Anniversary of its iconic Premium 6-Inch Boot, Timberland invited six world renowned designers to reimagine the classic boot and envision the next 50 years of these wheat-colored 'Tims'. Timberland opened its headquarters and maker space called 'The Shed' for a day for the talented creatives to reveal their designs, talk through their capsule collections, their interpretation of the six-inch boot, and the sentiment the boot has had over their design practice.
Strava Year in Sport 2022
Each year, Strava, the social platform for athletes with more than 100 million members, announces the release of its Year in Sport data report. The annual report reveals global trends in sports, celebrates athletes acheivements and highlights stories from the Strava community. In 2022 Strave unvieled its in New York City wtih celebration event that featured keynote presentations, athlete and influencer panels and a live attenddee fitness session.
McDonald's OTP Conference
Each year, the McDonald's Operations Technology Professionals (OTP) Conference gathers technology specialists to discuss, train on, and deploy restaurant technology solutions. For the virtual experience, the format included educational content streaming as well as interactive elements like surveys, trivia games, Q&A, and networking to dynamically engage McDonald’s professional technician community.
My role was to design the 3D background design elements that made up the virtual event. Using 3D, I modeled backdrops that looked as if guests were virtually dropped into main stage conference rooms, breakout meeting rooms, or even an arcade.
