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Google Cloud Next
over the years

George P. Johnson | 2023-2026
Google Cloud's flagship exhibition drawing attendees from around the world to hear about what's new/next.

Every year over 30,000 attendees gather for 3 days to a dynamic campus jam packed of keynote presentations, lightning talks, demos and workshops to hear all about Google Cloud's latest advancements. It is Google Cloud's biggest marketing moment of the year to create cultural relevance and elevate Google's brand, and each year GPJ helps bring it to life.

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Google Cloud Next 2026

Las Vegas, NE @ Mandalay Bay Convention Center
April 22-24, 2026

2026 was the first year I worked on Showcase! Google Cloud Showcase is the most flashy and exciting part of GCN — it's where you'll want to be to see all things next. Here, attendees can test hands-on technology demos, explore real-world customer use cases, and experiment with emerging AI, robotics, and cloud infrastructure. To learn more about Showcase visit here.

Showcase is split into three zones: Imagine (the place to explore, discover and get inspired), Learn (where attendees go to test drive tools and connect with experts), and Build (the go to hub to pressure test ideas in real time and challenge your skills).  I worked across all three zones, jumping here and there depending on where support was needed, but the main areas I worked on were the Mars Customer Story in Imagine, Learning Pods and Gemini at Work in Learn, and most of Build.
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Imagine: Mars
Design Development
Learn: Learning Pods
Design Development
Learn: Gemini at Work
Design Development
BUILD
Design Development

Google Cloud Next 2025

Las Vegas, NE @ Mandalay Bay Convention Center
April 9-11, 2025

GPJ teamed up with Google Cloud again to deliver its largest global experience, this year with a greater shifting focus on the power of AI. The main programs I worked on were Lobbies & Registration, Wayfinding, Partner Summit, Analyst Summit and Press Summit.

Lobbies & REgistration
Design Development
Partner Summit
Design Development
Analyst Summit
DEsign Development

Google Cloud Next 2024

Las Vegas, NE @ Mandalay Bay Convention Center
April 9-11, 2024

Next '24 built upon Next '23 and brought on a new revamped branding in an entirely new venue. The main programs I worked on were Lobbies & Registration, Wayfinding, and Startup Lounge. I was also pulled in for 3D design support in the Inclusion Lounge, Cloud Talk and Breakout Theaters, and Transform Studio.

Lobbies & REgistration, Wayfinding
Design Developement
Start up Lounge
Design Developement

Google Cloud Next 2023

San Francisco, CA @ Moscone Center
August 29-31, 2023

Next '23 was Google's first time back in person post-pandemic since 2019 (that's 3+ years!) The main programs I worked on were Lobbies & Registration, Wayfinding, Analyst Summit and Press Summit. I was also pulled in for 3D design support in Partner Summit, Food & Beverage, and Party.

Lobbies & REgistration
DEsign Developement
Analyst Summit
Press Summit
Design Development
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